2025 marks a new partnership for Gruppo VéGé, which from January 1st will welcome Happy Casa Store, a General Trade brand specializing in household goods, small appliances, gift items, toys, car/motorcycle accessories, gardening and DIY. Founded in Martina Franca in 2008, Happy Casa recorded a 2023 turnover of over 330 million euros, with a forecast for 2025 of over 500 million euros. The brand has 160 stores distributed in 17 regions for over 200.000 square meters of total surface area and more than 1.600 employees.
The sales network includes three formats: Happy Casa Store (1.000-1.300 m1.301), Happy Casa Store Maxi (2.000-2.001 m3.500) and Happy Casa Store Iper (XNUMX-XNUMX mXNUMX), supported by a well-established e-commerce channel.
This entry represents a strategic strengthening in the drugstore sector for Gruppo VéGé, which includes 31 companies with a wide multi-channel offer: hypermarkets, minimarkets, cash & carry, AFH, supermarkets, superstores, specialized and online stores. In 2023, the group achieved a turnover of 13,78 billion euros (+9,4% compared to 2022) and expects to close 2024 at 15,28 billion euros (+10,88%).
“The entry of General Trade represents a great result in the search for excellent realities within the VéGé 2030 project, with the desire to combine our renowned leadership in food with ambitious goals in Non-Food.” comments Cav. Giovanni Arena, President of the VéGé Group “With General Trade we are in fact strengthening a very important area in the modern assortment, and it represents an important piece of the reorganization of VéGé into 3 business units: first of all in modern retail with hypermarkets, superstores and supermarkets, then the entrance area with cash & carry and finally the non-food area with drugstores and the bazaar, in a strategy that invests in specialization and subdivision by specific skills for growth.”
