Heikos is strengthening its presence in the capital with the opening of a new store at the RomaEst shopping center. The inauguration, scheduled for Thursday, November 20th, with an invitation-only event for journalists, influencers, and industry professionals, marks a further milestone in the retail chain's expansion plan, which now reaches seven stores in Italy. The new store, located at Via Collatina km 12,800 (South Entrance, Second Floor), will be open to the public starting Friday, November 21st, daily from 10:00 am to 9:00 pm.
The inaugural event will be animated by music, catering, photo booth, gadgets and gamification activities, in addition to the famous blind box, surprise boxes featuring the most beloved characters of the moment. Participants will receive a 10% discount on purchases thanks to a special QR code. With 280 square meters, the RomaEst store is the largest in the Heikos network, which already has three locations in the capital—on Via Tuscolana, Euroma2, and Porta di Roma—as well as in Florence, Lucca, and Bolzano.
"Our growth plan continues throughout Italy, with the goal of exceeding fifty stores by 2027," says Fabio Xu, legal representative of Heikos, an Italian company headquartered in Rome but owned by China. "The Euroma2 and Porta di Roma stores have already seen remarkable success, averaging 50 monthly footfall, and we are confident that RomaEst will also receive an enthusiastic response from the public."
The Heikos format focuses on a mix of design, innovation, and variety. The shelves feature over 3.000 products, from kawaii gadgets to blind box, from toys and construction sets to cosmetics and beauty accessories, as well as household items, stationery, snacks, and drinks. A range designed for a young and dynamic audience, attentive to trends and quality.
