The Swiss group Hero has acquired 100% of MadreNatura, a joint venture founded in 2019 with Angelini Holding, taking over the residual 50% held by the Italian partner. The operation allows Hero to consolidate its position in the Italian baby food market, where it entered with the Hero Solo line.
“Full ownership of MadreNatura is a natural step in our journey. We thank Angelini for the collaboration that made it possible to enter such a strategic market,” said Christian Schierbaum, CEO of the Hero Group.
Present in Italy since the 70s with jams, healthy snacks and drinks, Hero thus strengthens its portfolio in the Baby & Toddler Food segment. Founded in Lenzburg in 1886, the company operates globally with recognized brands and products focused on nutrition and naturalness.
In 2024, Hero Group generated revenues of 1,25 billion Swiss francs. The acquisition of MadreNatura is part of the group's growth strategy, based on leveraging synergies and expanding in key markets.
