From a small halal butcher shop in Pontault-Combault in 2006 to a rapidly expanding supermarket chain: this is the success story told by Mathieu Jeuland, real estate manager at Hmarket, during the Siec trade fair dedicated to commercial real estate. Today, the brand has around twenty stores specializing in fresh products and with a strong identity linked to the butcher shop. Created to serve the Muslim community, Hmarket now aims to reach a wider clientele, positioning itself as a fully-fledged supermarket chain.
The numbers testify to the success of the model: 300 million euros in turnover in 2024, 25.000 checkout visits per day and a social community of 130.000 followers on Instagram. The development strategy includes five new openings per year, with a focus on Hauts-de-France and Grand Est, through the acquisition and renovation of commercial sites. Examples include the relaunch of the Metzanine center in Metz and the purchase of the former Auchan in Clermont-Ferrand.
To support growth, Hmarket created its own H Académie, training 1.500 apprentices in strategic roles such as butchery and fruit and vegetables. At the end of 2024, the workforce numbered 1.200 employees, 90% of whom were permanent. A model that combines entrepreneurial vision, inclusion and training, and that looks to the future with ambition.
