Record growth for the Spadel Group in 2024, driven by all its brands. The Belgian company exceeded one billion liters sold for the first time, thanks to the success of local brands such as Spa, Bru, Carola and Devin. Turnover increased by 9,7%, while operating profit (EBIT) increased by 42,3%, reflecting the dynamism of the brands, innovations and the commercial policy of the group.
The exceptional year was achieved without heatwaves in the Benelux countries and France, key markets for the group. CEO Marc du Bois attributed the success to Spadel's "multi-local" strategy, focused on natural and sustainable beverages, and to innovation, with launches such as the Eco Pack Spa Reine and the functional beverages Devin Mineral & Vitamins.
Net profit rose to €41 million, with a proposed dividend increase of 45,5%. Spadel plans to continue its growth in 2025, investing in its production sites and launching new product ranges, such as Devin lemonades and Spa and Carola flavoured sparkling waters, despite geopolitical uncertainties and rising costs.
