Frozen foods remain a stable and growing presence on Italian tables. In 2024, consumption exceeded one million tons, equal to 17,5 kg per capita, with an increase of + 2,3% compared to 2023This is what is stated in the "Annual Report on the Consumption of Frozen Products in Italy" edited by IIAS – Italian Institute of Frozen Foods.
On the economic front, the sector reached the 5,7 billion euros in turnover (+1,8%), confirming the resilience of a market that combines innovation and tradition. Growth is driven primarily by domestic consumption: retail channel he totaled 652.643 tons sold (+3,1%), while the away from home remains stable at 377.680 tons (+0,1%). Even in the first six months of 2025, retail recorded a further increase, equal to +1,8% in volume.
According to IIAS, development prospects could come from a review of the Minimum Environmental Criteria (CAM) and the removal of the mandatory asterisk on menus, which is now perceived as a brake on the promotion of frozen products in out-of-home dining.
Going into the details of the categories, the frozen vegetables remain leaders with over 300 thousand tons, Followed by frozen potatoes (100 thousand tons) and frozen fish (97 thousand tons). Also good are the frozen pizzasalmost 70 thousand tons (+3%), i ready meals with over 66 thousand tons, And the savory specialties that touch the 30 thousand tons. Finally, i gluten-free frozen foods they stand at around 9 thousand tons, confirming a consumer trend that is increasingly attentive to health and specific dietary needs.
