Il Viaggiator Goloso opens its eleventh store in Milan, a new 250-square-meter space on Via Spartaco, designed to offer a high-quality shopping experience with refined design and an excellent gastronomic selection.
Il Viaggiator Goloso, a premium brand of the Finiper Canova Group, opens a new store in Milan in via Spartaco 12. This 250 square meter space joins the other Milanese stores, presenting itself as an urban shop characterized by a clean and essential design, enriched by a take-away cafe. The goal is to offer local customers a unique shopping experience, with particular attention to quality and speed.
The new store is designed to become a point of reference in the neighborhood, offering a wide assortment of selected raw materials and Italian specialties. Suitable for both daily shopping and a quick snack, the store stands out for its attention to high-quality products, from the traditional counter to the served deli. It is also possible to enjoy sandwiches prepared on the spot, with fresh and carefully chosen ingredients.
The offer also includes a breakfast selection, such as coffee, cappuccino and brioche, ideal for those passing through or for those starting the day. The design of the store, with ivory and hazelnut tones and details that recall the connection between art and food, helps to create an elegant and welcoming environment. LED lighting and floors decorated with the brand's monogram add modernity and sophistication.
According to Stefano Borsoi, Marketing Director of the Finiper Group, the opening marks an important step in the growth path of the brand, which aims to transform the points of sale into taste shops, maintaining quality and accessibility as fundamental pillars. The new store confirms Il Viaggiator Goloso as a premium brand, but close to its customers thanks also to the central location of the new store
