iN'S Mercato strengthens its presence in the North East with the inauguration of a new store in Motta di Livenza, in the province of Treviso, confirming its continued rapid growth. The store opens today, January 12, at Via Postumia 32, featuring a revamped format and an inaugural event designed to actively engage customers from day one. The new opening stands out for its modern and functional layout, highlighting the fresh produce departments: Fruit and Vegetables, Bakery, Fish, Butcher and Poultry, Deli, Cured Meats and Cheeses, Dairy, and Wine Cellar. Alongside the food selection, ample space is dedicated to the Textiles and Bazaar department, divided into six themed areas featuring iN'S collections, from Kitchen to DIY, from Textiles to Toys.
The grand opening will be accompanied by street marketing initiatives and a dedicated welcome, with staff on hand to guide customers through the new store. In the following weeks, the "Wheel of Surprises" will kick off, a Saturday event offering freebies, collectible shopping bags, samples of the iN'S Beauty Collection, and free gifts from Selezione Più.
Furthermore, from 14th to 25th January, iN'S stores will host a solidarity campaign in collaboration with Veronesi Foundation, dedicated to research on male cancers. The initiative focuses on broccoli, whose purchase contributes significantly to supporting scientific research, strengthening the brand's commitment to health and wellness.
"We are delighted to inaugurate our new store in Motta di Livenza, a significant step for our brand," said Moreno Fincato, General Manager, emphasizing the desire to offer a dynamic and engaging opening. Among the key innovations is the launch of the new iN'S magazine, an evolution of the traditional flyer that integrates offers, articles, practical advice, recipes, and content dedicated to the iN'S HOME collections. Starting January 14th, a digital campaign will accompany the magazine's launch, highlighting its role in the shopping experience.
"Our goal is to make customer interaction increasingly rich and engaging," explained Francesca Anna Salmaso, Marketing and Communications Director. The Motta di Livenza store, with a 1.043 square meter sales area, is designed for comfort and sustainability, thanks to heat pump systems, LED lighting, and an 86-space parking lot. The opening is part of a broader development plan that includes iN'S Market, sign of the Pam Group, currently counting over 570 stores in 12 Italian regions. A network restyling and reopening plan will also begin on January 20th, marking a start to 2026 marked by innovation, convenience, and social responsibility.
