The growth path of continues iN's Market, which is strengthening its presence in the capital with a new opening in the eastern part of the city. On Wednesday, January 28th, the Italian discount retailer will inaugurate a new store in Rome, at Via Fano Adriano 45, in the heart of the Castelverde neighborhood.
This is the second ribbon-cutting ceremony of the new year, a clear sign of the brand's continued nationwide expansion strategy. With over 570 stores in 12 regions, iN's Mercato consolidates its position as a leading provider of value-for-money everyday shopping.
The new Roman store spans a total of 1.070 square meters, 750 of which are dedicated to sales, and was designed according to the brand's latest standards. The goal is to offer a practical, functional shopping experience that is consistent with the neighborhood's urban and residential fabric, meeting the needs of a clientele increasingly focused on informed choices.
Great attention has also been paid to environmental aspects. Energy-efficient LED lighting and door-equipped refrigerated counters help improve the store's energy efficiency and ensure better product preservation. For customer convenience, a private parking lot is also available, designed to facilitate access and make shopping even easier.
The Castelverde opening is part of the brand's broader redesign plan, which focuses on reorganized departments, updated formats, and a broad and curated assortment. In the fresh produce departments, customers will find over 90 fruit and vegetable items daily, including numerous organic options. The fishmonger offers fresh, frozen, and preserved products, while the butcher offers over 70 select meats from certified farms. The deli, bakery, dairy, and cured meats and cheese departments round out the offerings, offering solutions designed to meet a variety of consumer needs, from everyday cooking to ready-made meals.
"This opening isn't just a strategic territorial choice, but the desire to offer the community a place where innovation and proximity meet," emphasizes General Manager Moreno Fincato, "transforming shopping into a moment of efficiency and connection."
