Joya Europe expects a record 2024-2025 season, with 20.000 tons of marketable apples, marking a growth of +17%. The company aims to consolidate its European leadership in the third part of the season, as an alternative to imports from the southern hemisphere. In Italy, the goal is an increase of +40% compared to last year.
The new season is accompanied by a complete restyling of the visual identity, with a modern and lively design that reflects the essence of the brand. A bright and positive universe, a renewed logo and a fresh and sparkling identity.
The transition to the new identity will be gradual, to avoid packaging waste. The season promises a high-quality crop, with bright color and a pack-out rate expected at 72%.
France, Germany, Italy and Spain will be the key markets, with an ambitious promotional and communication plan in the points of sale and in the Wholesale Fruit and Vegetable Markets. Joya aims to become the reference summer apple in Europe.
