KFC opens a new restaurant in Prato, inside the Parco Prato shopping center in via delle Pleiadi, 81/83.
The opening, which took place on November 19, marks the fourth store in Tuscany, adding to those in Florence, Livorno and Siena, recently inaugurated at the Galleria PortaSiena shopping center. The Prato location is managed by the Corporate Franchisee, the same person responsible for the Livorno restaurant.
Corrado Cagnola, CEO of KFC Italy, explained that the opening in Prato is part of a strategy to expand the brand in Tuscany, considered a strategic region. Currently, two of the four Tuscan restaurants are directly managed. The new Prato location aims to cover an area that was not served until now, facilitating access for customers in the various provinces of the region.
