Change at the top for The Piadineria, the Italian fast casual food chain that in 2024 surpassed 223 million euros in turnoverThe group, controlled by the fund CVC Capital Partners, announced the appointment of Roberto Longo like New Chief Executive Officer, taking over from Andrea Valota, who remains in the company in the role of General Manager.
With over fifteen years of experience in McKinsey & Company, where he held the position of partner, Longo gained a deep knowledge of the sectors retail, omnichannel and food, with a focus on business transformations, growth strategies and M&A transactions. During his career he has worked in different areas of the world — Italy, United Kingdom, United States, United Arab Emirates and Singapore —bringing with it an international vision and a strategic approach oriented towards scalability.
Longo's entry marks a key moment for the group, which aims to consolidate and accelerate the growth path undertaken in recent years, with a strategy increasingly oriented towardsinternational expansionThe internationalization project, started in 2017 with the opening in France, counts today ten active premises, Of which five in Paris, and a development plan that includes new openings by the 2026.
The next big milestone will be the debut in the United States, where La Piadineria is preparing to open its first store in New York between December and JanuaryA decisive step that confirms the desire to export the successful Italian model abroad.
"Our next goal is to become a global brand, replicating the successful Italian model abroad.," he has declared Roberto Longo. "Italy will continue to be our largest market and ground for innovation. I will share all my experience, ideas, and passion for La Piadineria to make this happen, together with the entire team.. "
With this appointment, La Piadineria consolidates its ambition to transform itself from a national leader to a international food retail brand, capable of combining Italian tradition and contemporary business models.
