Lidl closed the last financial year with a significant increase in sales, which reached 132,1 billion euros, marking a +5,3% compared to the previous year. Much of this growth is due to the expansion in international markets, which represent approximately 80% of total turnover. In Germany, its home market, Lidl exceeded the threshold of 30 billion euros.
International expansion has seen the opening of hundreds of new stores, particularly in Spain, Italy, the United Kingdom and Switzerland. In Belgium, the group plans to open 80 new stores by 2038, while in the United States, expansion is proceeding at a slower pace.
On the digital front, Lidl has seen a decline in online sales. To counteract this, the company is updating its omnichannel strategy, focusing on non-food brands such as Parkside (DIY) and Crivit (sports), for which an advertising campaign is underway in 30 countries. The non-food sector, once limited to temporary promotional offers, is now becoming a stable part of the assortment, with fixed prices.
