Lidl has announced the trial launch of its new Click, Reserve & Collect service, reserved for users of the Lidl Plus app, which allows you to pre-order a product from the Middle of Lidl range before it arrives in stores.
From 7 to 13 April, customers will be able to exclusively reserve select products via the app – choosing their preferred store for collection between 16 and 19 April – which will then be available on shelves from 24 April. Jassine Ouali, Chief Customer Officer at Lidl GB, said: “We are always looking for innovative ways to improve the shopping experience. This new service will allow our most loyal customers to secure their most popular products in advance.” With over 100 million users worldwide, Lidl Plus has proven to be a valuable tool, and this new service could mark a turning point in the way customers interact with the brand’s exclusive offers.
