McDonald's Italy has appointed Valeria Casani as its new Chief Marketing Officer. In her role, she will lead marketing strategies to strengthen the brand's positioning and support business growth. Casani will report directly to Giorgia Favaro, CEO of McDonald's Italy.
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Casani has a long experience in marketing in international contexts. Graduated in Business Management at Bocconi University, she started her career in the FMCG sector with PepsiCo and Bolton Group, specializing in market analysis, product innovation and brand development. In 2009, she joined L'Oréal as Marketing Manager, contributing to the launch of new products and strategic positioning of brands. In 2014, she moved to Vodafone as Head of Marketing for the Consumer segment, managing the mobile and broadband portfolio. In 2022, she joined Nespresso as Marketing Director for Italy and Malta, with a focus on brand development and customer engagement.
“I am excited to join such a dynamic company and to offer my skills,” said Casani. “The goal will be to introduce new ideas and perspectives to address market challenges.”
Casani replaces Raffaele Daloiso, who has been promoted to Managing Director of McDonald's Belgium.
