MD Webstore, the MD group's e-commerce platform, has achieved significant results thanks to its collaboration with SAP Emarsys and Deda Digital. From January to June 2024, the email channel increased its performance tenfold, recovering 42% of inactive customers and increasing the number of active customers by 40%. The project introduced solutions such as cart and abandoned navigation recovery, website and app personalization via push notifications, and the use of Artificial Intelligence to segment and personalize campaigns.
The results obtained are the fruit of synergies with digital advertising activities and a strategy that has expanded and improved the catalog, allowing MD to attract new customers and strengthen the loyalty of existing ones. Alessandro Santagada, Marketing Manager of MD, emphasized how the Emarsys solution improves the customer experience through advanced personalization, considered crucial for a customer-centric approach. This, according to Santagada, allows MD to respond more precisely to customer needs, strengthening the relationship of trust and increasing satisfaction.
Giovanni Scardovi, CEO of Deda Digital, confirmed the success of MD Webstore, underlining the effectiveness of the omnichannel marketing strategies implemented. The collaboration between Deda Digital and MD has allowed to improve the customer experience and to continue the digital transformation path of the company, with strategic projects oriented to continuous and sustainable growth.
