Melinda launches Freecrock, a new line of bars made from fruit and dried fruit. The product, available from mid-March, is developed by Melinda Lab, the Business Unit dedicated to the transformation of natural ingredients without additives. The bars are made exclusively from natural ingredients and are free of gluten, flavorings and added sugars.
The range includes three variants: apple, hazelnut and berries, characterized by a toasted note; apple, cashew and orange, for a balance between sweetness and freshness; apple, almond and coconut, which combines local and tropical flavors.
The bars are distinguished by their crunchiness, obtained through a patented process that avoids the use of artificial binders. The gentle drying technique preserves the taste, aroma and nutritional properties of the ingredients, maintaining a high content of fiber, protein, vitamin E, magnesium and antioxidants.
Distributed in stores with dedicated displays, Freecrock aims to satisfy consumers looking for natural and healthy snacks. The launch strengthens Melinda's positioning in the processed products sector and further distinguishes it from the competition.
