Menz&Gasser, a South Tyrolean company with 90 years of experience in the world of jams for hotels and pastry shops, debuts in the retail channel with “The Creams”, a new line of spreadable creams that interprets everyday pleasure in a modern and conscious way.
The range includes five flavors – Pistachio, Dark Chocolate, Coconut & Almond, Salted Caramel and Peanuts – offered in jars of 200 grams, already available in Large-scale retail trade and on AmazonAll the references have no added sugars, while the dark variant is zero sugar. The Salted caramel It is distinguished by the addition of Italian hazelnuts, for an even more rounded and rich aromatic profile.
Secondo Silvia Raffaello, Head of Marketing at Menz&Gasser, “Creams represent the natural extension of our know-how: a balance between taste, well-being and new consumer habits, in a rapidly evolving category.”
The project was born as evolution of company know-how, bringing the expertise developed in the professional sector to the world of home consumption. The goal is to intercept new market trends, where quality, practicality, and responsible pleasure become key purchasing drivers.
To support the launch, the Master Pastry Chef Loris Oss Emer He has created dedicated recipes: from the stuffed croissant to the deconstructed cheesecake with pistachio cream, up to the autumn muffins with salted caramel.
With The Creams, Menz&Gasser opens a new chapter in its industrial journey, confirming its strategy of diversification towards products with higher added value, designed for a careful, dynamic consumer oriented towards the daily taste of quality.
