Morrisons has launched a new on-demand online pharmacy service that allows customers to order medicines and get private prescriptions from the comfort of their own homes.
Introduced in partnership with online pharmacy Phlo and accessible via the supermarket’s website, the Morrisons Clinic service requires customers to complete an online questionnaire which will be used to assess their suitability for their chosen medicine.
If approved by healthcare professionals, the prescription is sent to the customer via Royal Mail Tracked 24.
The conditions for which assistance can be requested are: acid reflux, acne, erectile dysfunction, hair loss, cold, migraine and premature ejaculation. The service also offers contraceptives and products for menopause, weight loss and delayed periods.
This new service aims to make access to medicines easier, improve the shopping experience but above all to compete with Tesco which a few months ago launched a new pilot concept that offers health services to customers.
