The "Famiglia Rossetto" brand is born: a new organization for market growth

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The Molino Rossetto Group, a leading Italian agri-food company with over two and a half centuries of history, is changing its organizational structure to address market challenges with greater clarity and specialization. The Veneto-based company has decided to move beyond its co-management model, assigning separate roles to the two family members.

Chiara Rossetto takes over the helm of Molino Rossetto SpA, which also includes MR Retail, with a focus on branded products for large-scale retail, digital channels, and concept stores. Her primary responsibility will be to strengthen brand awareness, consolidate e-commerce channels, and open new distribution channels.

At the same time, Paolo Rossetto becomes sole CEO of Molino 4.0, the division dedicated to technical flours and functional ingredients for the food industry and the Ho.Re.Ca. sector. The new company will operate under the "Famiglia Rossetto" brand, designed to combine tradition and innovation.

"This evolution enhances the unique characteristics of each division," explained Chiara Rossetto, emphasizing the company's commitment to innovation and the consumer. Paolo Rossetto added: "With Molino 4.0, we're aiming for customized solutions and premium products, investing in technology and research."

The project, which aims to strengthen international competitiveness and ensure continuity in management, was carried out with the legal support of Grimaldi Alliance and tax consultancy from the Studio Associato of Padua.

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