Nestlé continues to reshape its portfolio and sells a significant portion of its vitamins, minerals, and supplements business to Yellow Wood Partners for $1 billion, approximately €860 million.
The transaction includes seven brands: Nature's Bounty, Osteo Bi-Flex, Ester-C, Gard, Nuun, Puritan's Pride, and Sisu, as well as the company's U.S. private label supplement business.
In 2025, these businesses generated revenues of $1,2 billion. This is far from insignificant, especially considering that some of the brands had only joined the group in 2021, when Nestlé acquired assets from The Bountiful Company for $5,75 billion.
The Swiss group will retain Solgar, a premium brand. And this is where the logic behind the operation becomes clear: to focus resources and investments on activities where Nestlé believes it has the greatest differentiation and pricing power.
“We are focusing our resources where we have the strongest competitive advantage,” said CEO Philipp Navratil, emphasizing how the mainstream supplement business requires different, more dedicated management.
The sale is part of a broader portfolio rationalization effort initiated by the new management, which has already reduced the group's exposure to categories such as ice cream and water through corporate transactions and joint ventures.
The move comes as the health and wellness market continues to attract capital and M&A activity. Just a few weeks ago, Procter & Gamble announced its acquisition of Thorne for $3,8 billion, signaling a sector that is still highly contested but increasingly polarized between premium, specialty, and mainstream brands.
For Yellow Wood Partners, however, the acquisition represents another investment in mature consumer brands to be managed outside of large conglomerates. The stated goal is to accelerate innovation and growth through a more focused structure.
Closing is expected in the first half of 2027. For Nestlé, the move confirms a now clear direction: less capital dispersion and greater selectivity in strategic categories and brands.
