Conad announces the birth of a new premium line of branded personal care products, Essentiae LAB, which presents over 30 products for face, body and hair care and for oral hygiene characterized by formulations that are 80% of natural origin.
Its peculiarity lies in its dual soul that combines ingredients recognized by the beauty world, such as niacinamide, glycolic acid and hyaluronic acid, with selected botanical extracts, such as wax flower, aloe vera and peony, creating innovative formulas.
The line was born and integrates with its premium and scientific soul the experience of Essentiae, a brand created with formulations designed to enhance the beneficial properties of natural ingredients.
The launch of the Essentiae LAB Conad line includes a detailed communication plan to support it, with omnichannel offline and online activities, involving some influencers specialized in the beauty sector. In addition, Conad has activated a collaboration with the cosmetologist and skin wellness professional Dr. Marella Campo to develop the reference guide, ELISIR DI BELLEZZA ESSENTIAE LAB, which delves into the main characteristics of the formulations used in the products in 10 points.
