Danish brand Normal, specializing in personal and home retail, is expanding its presence in Europe with the opening of its first two Italian stores in Rome. The company, which has over 850 stores in eight European countries, has signed an agreement with Klépierre Italia to open the new stores in the RomaEst and Porta di Roma shopping centers in March.
Jesper Due, CEO of Normal, said: “Following the success achieved in Portugal and Spain, we are excited to bring our concept to Italy and to further grow in Southern Europe.” The Normal format includes an ever-evolving assortment with over 100 new products per week and a store structure designed to offer an engaging and dynamic shopping experience.
The company stands out for its stable and accessible pricing strategy, without discounts or special promotions. The goal is to create a unique and surprising shopping experience, where customers can continuously discover new proposals between well-known brands and trendy novelties. “We are eager to see how the Italian public will welcome our concept and we can't wait to get started,” concluded Jesper Due.
