Avolta, a global travel retail and food & beverage player, inaugurates Italy's first hybrid duty-free store in the new departures terminal at Milan Bergamo Airport, marking a strategic step in the transformation of the airport experience. The new area, located on the upper level of the terminal, combines premium retail offerings with a Motta Milano 1928 store integrated into the retail space, introducing an innovative format that seamlessly combines shopping and quality dining.
The duty-free store, designed to enhance comfort, choice, and usability, offers meticulously crafted spaces, intuitive flow paths, and selections designed for an international clientele. Inside, the new Motta Milano 1928 takes shape, a brand emblematic of Milanese tradition that reinvents itself while remaining true to its DNA. The concept combines the elegance of an Italian café with the dynamic feel of an airport hub, bringing an iconic, fast, and welcoming coffee experience to a retail setting.
The design, characterized by clean lines and contemporary materials, enhances passenger flow within the duty-free store, making the space functional without sacrificing the typical atmosphere of Milan's historic cafés. Motta's presence within a duty-free store represents a first for the Italian market and strengthens Avolta's ability to integrate retail and food & beverage expertise into a single, coherent and attractive offering.
"Airports are a strategic channel for our business, where we continue to invest with new services and openings to expand our passenger offerings," says Massimiliano Santoro, CEO of Avolta Italy. "These new openings, nestled in the excellent setting of the Bergamo terminal, demonstrate the value that comes from combining retail and F&B, a key lever for remaining competitive and diversifying the travel experience."
With this project, Avolta brings formats tested at major international airports to Italy, accelerating the spread of hybrid models that meet the evolving needs of travelers. The result is an environment that aims to make the airport experience more seamless, enjoyable, and memorable, confirming the company's role as a pioneer in the evolution of contemporary travel retail.
