NATIONAL OBSERVATORY
Private Label & Food Industry

NATIONAL OBSERVATORY OF PRIVATE PRODUCTS & FOOD INDUSTRY

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The most comprehensive mapping of the food industry, inside and beyond private label

The MDD & Food Industry Observatory offers a structured reading of the Italian manufacturing sector, focusing on the role of industry in private label.

The research is based on adirect investigation involving thousands of food companies, called upon to contribute their data to the construction of a shared mapping of the sector: economic size, balance between domestic market and export, relationship between private label and industrial brand.

Participating means contributing to defining a real reading of the sector and position itself within a tool destined to become a reference for buyers and decision makers.

The results will be presented on11 May 2026 a AllFood, At the Cibus Link Hall, during the conference dedicated to the Observatory.

MDD Observatory
PARTICIPATE IN THE STUDY

The most comprehensive mapping of the food industry, inside and beyond private label

The MDD & Food Industry Observatory offers a structured reading of the Italian manufacturing sector, focusing on the role of industry in private label.
The research is based on adirect investigation involving food companies, called upon to contribute their data to the construction of a shared mapping of the sector: economic size, balance between domestic market and export, relationship between private label and industrial brand.
Participating means contributing to defining a real reading of the sector and position itself within a tool destined to become a reference for buyers and decision makers.
The results will be presented on11 May 2026 a AllFood, At the Cibus Link Hall, during the conference dedicated to the Observatory.

The key variables of the Observatory

Total turnover
Economic size of the companies involved and distribution of turnover within the sector.
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Export
The importance of business in foreign markets and the role of internationalization in the company structure.
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National market
Impact of the business on the domestic market and degree of concentration in Italy.
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Private label (Italy and abroad)
Impact of private label products on turnover, between domestic and international markets, and their role in production strategy.
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Industrial brand (Italy and abroad)
Impact and development of own-brand products, between the domestic and export markets.
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Product categories
Distribution of companies by sector and analysis of specificities by category.
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The key variables of the Observatory

Revenue
total

Economic size of the companies involved and distribution of turnover within the sector.

Export

The importance of business in foreign markets and the role of internationalization in the company structure.

Basket Market
national

Impact of the business on the domestic market and degree of concentration in Italy.

Private Label
(Italy and abroad)

Impact of private label products on turnover, between domestic and international markets, and their role in production strategy.

Industrial brand
(Italy and abroad)

Impact and development of own-brand products, between the domestic and export markets.

Categories
merchandise

Distribution of companies by sector and analysis of specificities by category.

Reading the GDO

The main large-scale retail operators put the Observatory's data into perspective, including scenarios, balances, and developments in private label retail.

Alessandra Corsi, Marketing Director of Conad's Offerings
Luca Vaccaro, Director of Distributor Brands at Selex
Sara Caggiati, Marketing Director, Coop Italia
Dario Marchì, Head of Private Label Purchasing at the Arena Group
Marco Pozzali, MDD & Private Label Manager, VéGé Group
Danilo Ronsivalle, Purchasing Director at Ard Discount
Roberto Romboli, Head of MDD D.It
Roberto Comolli, General Manager Food 5.0 Crai
Stay tuned, we will soon reveal another protagonist of the conference.
Why participate?
Give your contribution

Your contribution enters the first national study on MDD.

Get free passes for Tutto Food Milano.

Get a sneak preview of the results before the public presentation.

Why participate?

Your contribution enters the first national study on MDD

Get free passes for Tutto Food Milano.

Get a sneak preview of the results before the public presentation.

PARTICIPATE IN THE STUDY
PARTICIPATE IN THE STUDY

The results of the Observatory will be presented May 11 both at Cibus Link Hall, at Tutto Food

The results of the Observatory will be presented May 11 both at Cibus Link Hall, at Tutto Food

The Complete Program
10.00 am - Welcome and accreditation

Opening of the meeting and registration of participants. Access to the Cibus Link Hall is by invitation only and requires an identification bracelet.

A preview of the results of the study conducted by GDO Data: a concrete analysis of the national food industry's positioning with respect to private label products, both in Italy and abroad.
Edited by Andrea Meneghini.

Award ceremony for the brand's products, voted on by the manufacturing industry.
Edited by Stefania Lorusso

A discussion among supply chain leaders to analyze the prospects for private label and new forms of collaboration between industry and distribution.
Edited by Stefania Lorusso

Location and access

TuttoFood 2026 — Cibus Link Hall
Access by invitation only.
Entry is permitted only with an identification bracelet.