Yesterday, a meeting was held between the Associations representing the Italian wine sector and the Minister of Agriculture Francesco Lollobrigida, during which the ministerial decree for the production of alcohol-free or partially dealcoholized wine in Italy was presented.
The new measure – awaited by Italian producers interested in developing this new type of product – will allow us to overcome the current regulatory framework that made it impossible to produce even partially dealcoholized wine on the national territory, consequently forcing interested producers to go abroad to invest in this new and growing segment of consumption.
“The decree, the result of a fruitful convergent reflection between the various components of the supply chain and the Ministry – declared Piero Mastroberardino, Vice President of Federvini – on the one hand aims to re-establish conditions of competitive parity with other producing countries, on the other hand it has the purpose of integrating, not replacing, the types of products that represent the outputs of the national supply chain, which must continue the work of consolidating its leading role in the growth of value and at the same time support the production potential and the relationship with the markets”
“It will be essential – added Piero Mastroberardino – that these new wines preserve a solid bond with the agricultural raw material, guiding consumers to the continuous discovery of the richness of our wine production”.
With this measure, the Ministry confirms its commitment to supporting innovation in the wine sector, sustaining Italian leadership on international markets.
