Too Good To Go closed 2025 with double-digit growth, marking a new turning point in the fight against food waste in Italy. During the year alone, 7,8 million meals were saved thanks to the anti-waste app, a 13% increase compared to 2024, supported by rapidly growing demand and a network of over 26.000 partner stores active throughout the country.
The result takes on even more significance when viewed over the medium term: between 2024 and 2025, the number of Surprise Bags recovered was almost equal to the number saved in the previous six years, from 2018 to 2023. Overall, the impact generated in Italy now exceeds 30 million meals saved, with approximately half concentrated in the last two years. Driving this growth is an increasingly large community. In 2025, nearly 2 million new users registered with the app, bringing the total to over 12 million people. This figure reflects a structural shift in consumer habits and a greater focus on the value of food and resources.
At the same time, local presence is growing: today, in two out of three Italian cities, at least one meal is saved, a sign of widespread diffusion that involves both large urban centers and smaller local contexts. The benefits are also environmental. The meals saved in 2025 are equivalent to 86.400 tons of CO₂e avoided and over 25,9 billion liters of water saved, confirming the role of the fight against waste as a concrete lever for sustainability.
Collaborations in retail and restaurants also grew throughout the year, with the consolidation of existing partnerships and the entry of new operators, strengthening the impact along the entire supply chain. Among the projects under development, Box Dispensa stands out. This initiative, developed with the food industry to reduce waste during production, surpassed 1 million boxes saved in 2025 thanks to the involvement of over 100 companies.
Finally, the national launch is part of an expanding international strategy: in 2025, the app also arrived in Japan, the leading Asian market and the 21st country overall, bringing the number of continents reached to four. This further step confirms the model's scalability and the ambition to expand its global impact against food waste.
