A market that in large-scale distribution is worth 365 million euros at the end of 2023 with a significant increase in value and, to be clear, an inflationary average of +13% on 2022. These are the performances of flours in our large-scale distribution.
The shelf is increasingly abundant in references (extension in width) because category management has paid particular attention to the sector, but in essence the one making the bulk of the volumes is soft wheat flour (57%).
In this article, with the valuable contribution of NIQ, we went to analyze the individual segments by going into the details of the performance evolution of each of them.
Soft wheat flours generate more than half of the turnover of the category. There are other segments that, numbers in hand, build their own growth in both value and volume sales.
For the detailed analysis of the subcategories of the flour sector we make use, as always, of the valuable research of NIQ updated October 2023, so very recent.
Let's get into the analysis:
