LNPF Italia, a joint venture between Lactalis and Nestlé, has introduced the new range of yogurts Yogurt Pleasure, characterized by the addition of milk cream, which gives a soft and velvety consistency. The line includes four variants: coconut, vanilla, coffee and apricot.
This launch marks the company's entry into the "tasty" yogurt segment and expands its product offering. The development of the range was possible thanks to investments in research and development and the expertise of the Parmalat brand. LNPF is already present on the yogurt market with brands such as Sveltesse, I Love Kefir, Lindahls and Zymil, focused on basic and functional yogurts.
“This product launch is an important step for us, allowing us to occupy a new market segment and offer our consumers a new taste experience that combines an innovative formulation with the high quality of Parmalat products,” said Giorgio Minelli, Marketing Director of LNPF and Director of Business Snack Europe. “The LNPF joint venture allows us to capitalize on the expertise and know-how of Lactalis and Parmalat in the dairy sector, supporting our growth in an extremely competitive market such as that of yogurt.”
