The pinsa sector continues to show signs of strong dynamism in the frozen section, confirming its position as one of the most dynamic categories in the frozen bakery sector. The launch of the new Stuffed Pinse di Pins me, designed to intercept a growing demand for premium, practical and highly recognisable solutions.
The new line expands a range already appreciated by the market, which included Margherita and Cacio Pepe, introducing two new iconic recipes: Diavola e CarbonaraThe goal is to strengthen the on-shelf offering with products that combine service, perceived quality, and a strong Italian identity.
Pinsa Diavola focuses on a bold yet balanced flavor profile, thanks to the use of 100% Italian tomatoes and mozzarella, complemented by select spicy salami. An instantly recognizable recipe, designed to satisfy international tastes without sacrificing authenticity. Pinsa Carbonara, on the other hand, reinterprets one of the symbols of Roman cuisine, focusing on creaminess and intensity. Pecorino Romano DOP and black pepper characterize a rich filling, ensuring recognizability and consistency with tradition.
Following on from Cacio e Pepe, Carbonara also reinforces the regional dimension of the range, showcasing recipes that have become part of the global gastronomic landscape. The foundation of the entire line remains Pinsami dough, made with a blend of wheat, rice, and soy flours, sourdough starter, and a long leavening process. The result is a pinsa with a distinctive texture, crispy on the outside and soft on the inside, with a well-developed air bubbles. This profile also contributes to its greater digestibility compared to other baked goods in the frozen section.
The Stuffed Pinse are ready to bake, requiring no further preparation. Freezing ensures a long shelf life and optimal preservation of their organoleptic properties. For retail, the line is packaged in multilingual boxes, confirming the brand's international reach. The launch is supported by communication activities that include influencer marketing, advertising campaigns, and in-store tastings.
With this range extension, Pinsami consolidates its position as a specialist in high-quality pinsa. This premium offering brings all the value of Made in Italy to the frozen food counter, interpreted with a contemporary twist.
