At TUTTOFOOD 2025, Pinsami focused on the latest launch of 2024, the first frozen pinsa margherita already filled, ready for consumption. A novelty that marked a change of pace compared to the traditional offer: "We decided to launch a new reference by entering the frozen field. It is not just the base, as usually happens, but a complete product with tomato and mozzarella, ready in a few minutes" explains CEO Mauro Dalle Vacche.
The new proposal responds to the growing demand for products with a high service content, designed to simplify preparation and multiply consumption occasions. “Recent research shows that 85% of consumers know about pinsa, but it is often offered only as is. Our goal is to provide a more convenient and versatile product, ready to taste,” underlines the manager.
At the Milan fair, however, it was not just about new products. Exports are in fact at the heart of the growth strategy: “In the last five years we have gone from an incidence of less than 5% to a forecast of over 80% for this year. Italy remains fundamental as an international showcase, but Pinsami's vocation is clearly oriented abroad”.
The company exports throughout Europe, with notable performances in Germany, Norway, Poland, Belgium and France. “We are present in all European markets, but also in Australia, South Korea and the United States, where we are also opening up to the Canadian market,” the spokesperson specifies. This widespread diffusion is supported by a targeted commercial strategy and by growing recognition of the brand at an international level. “Being a leader in Italy allows us to have authority also with foreign buyers. Italy remains a benchmark for professionals in the food sector, and we benefit from it.”
Among the medium-term objectives, the strengthening in the United States stands out, considered a key market for the future: "We have already had positive experiences both in the retail channel and in the ho.re.ca., and now we are structuring a dedicated sales network. We are focusing in particular on the stuffed pinsa for the large-scale retail trade and on more versatile references for the foodservice". With a consolidated leadership in Europe and an ongoing expansion in non-EU markets, Pinsami confirms its identity as an Italian brand with a strong global vocation, capable of combining product innovation and international strategy.
