Today, Enervit announces the exclusive distribution in Italy of PRIME Hydration, the popular drink by Logan Paul and KSI. PRIME was launched in the USA in 2022 and in the UK in 2023, achieving exceptional sales results.
After a year of presence on the market, PRIME Hydration is one of the fastest growing sports drinks, reaching $250 million in retail sales. PRIME has reached $1,2 billion in sales since its launch and celebrated its milestone of one billion bottles sold in November 2023.
PRIME Hydration is a product with an innovative formula: it contains potassium and magnesium, 10% coconut water, antioxidants, does not contain added sugar and is available in 4 flavors. The co-founders of PRIME, Logan Paul and KSI are world-famous influencers followed by over 100 million followers on all social channels. In addition to being famous YouTubers, they have important careers in boxing and wrestling.
PRIME is already present in some major supermarket chains and the launch in Italy will be supported by significant marketing activities.
The partnership with Leao and Sfera Ebbasta is dedicated to the Italian market and is added to the international partnerships with:
- FC Barcelona
- Arsenal
- FC Bayern Munich
- Los Angeles Lakers
- the Toronto Raptors
- kings league
- UFC
- WWE
- Erling Haaland
- Patrick Mahomes
