Proximity and private label are driving DIA's growth: double-digit growth in Spain, signs of stability in Argentina

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DIA Group closes the fourth quarter of the financial year with a solid performance in Spain, recording a growth in sales of 10,1 % a 1,47 billion euros, supported by the strengthening of the proximity model and the positive performance of own brands. Sales like-for-like have marked a progress of the 7,7 %, while volumes increased by 5,6 %, confirming a structural improvement in demand and the effectiveness of commercial levers. Over the period, DIA Spain opened 36 new local shops, bringing to 94 the total openings of the year.
The expansion more than offset the closure of 38 points of sale as part of the network optimization plan, with a positive net balance and increased coverage in urban neighborhoods.
Fresh products remain a key driver: sales of fresh products have grown by 15 % on an annual basis. Branded products also performed well. DAY, with an increase of 12 %, consistent with the brand's value positioning. The loyalty program DIA Club – which weighs for the 57 % of total sales – contributed to a growth of 10 % thanks to the expansion of the customer base and a higher average receipt. According to NielsenIQ, the market share in Spain increased by 20 basis points in the fourth quarter of 2025, showing an outperformance compared to the market.

In Argentina, the picture shows signs of stabilization. Quarterly like-for-like sales grew by 2,7 % compared to the previous quarter, with a gain of 50 basis points share compared to Q4 2024. On an annual basis, volumes remain declining (-4,1%), but the trend indicates a progressive absorption of the macroeconomic shocks of 2024 and early 2025. To protect profitability, DIA Argentina it closed 34 shops unprofitable, with a negative impact on quarterly volumes (-1,9%) but a positive effect on operating margins. The sharp devaluation of the Argentine peso (-57% year on year against the euro) has led to a decline in the 26,6 % of gross sales to 348 million euro, despite operational improvements.

Commenting on the results, the CEO Martin Tolcachir stressed that the group is "anticipating the timing of the expansion plan in Spain", strengthening the foundations to continue growing above the market in the 2026, while in Argentina the objective remains to capitalize on the gradual recovery in consumption while maintaining rigorous financial discipline.

Proximity and private label drive DIA

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Proximity and private label drive DIA