2023 was not a memorable year for holiday products. This is what emerges from the analysis of NIQ data on this very transversal category, in fact non-existent, but united by the uniqueness of the time, or by some moments of the year in which sales ignite on the occasion of religious holidays (and not) that characterize our culture and our habits.
In particular, there are two key moments of the year in which this “sui generis” product category stands out, invading the shelves and spaces of supermarkets with purely seasonal products.
Well, it was written at the beginning that the past year will not be remembered as one of the happiest for the fate of the margins of the manufacturing companies that actively operate in this segment.
Turnover increased compared to 2022 (+8,5%) but it was volumes that suffered the most.
