Sabelli opens 2025 with new growth and development prospects
Sabelli's 2024 ended well in terms of volumes. The group grew on all fronts: private label, own brand and foreign. The Marche Group, founded in 1921 and now a leader in cheese production, inaugurated 2025 with new projects and growth prospects, presenting the first references with completely renewed packaging at Marca.
New impactful graphic identity
The new graphic concept was previewed at the fair, with the first of the products that will wear the red livery: ricotta. The key event for the sector and for professionals of the Private Label offered the opportunity to unveil the new development project, which strengthens the distinctive values of the Sabelli brand: Italian raw materials, excellent quality and a philosophy that combines artisan tradition and innovation.
"The new red background graphic design will allow us to have even greater visibility on the shelf - comments Angelo Galeati, CEO of the Marche Group -, creating a splash of color with a notable impact. Furthermore, on the red background, the white of our cheeses stands out even more, enhancing the concept "It tastes white. It tastes good", the emblem of our production".
A new, far-reaching industrial synergy
The most important news of 2024 was the acquisition of Stella Bianca, a Lombard company specializing in very fresh cheeses made from 100% Italian milk, which took place in June 2024, starting a new phase of growth and development. The two companies have complementary products that make up a wide range of high-profile products: Sabelli is among the leaders in the production of mozzarella, burrata and stracciatella, while Stella Bianca produces crescenza, robiola, spreadable and goat cheeses, very fresh cheeses that require attention at every stage of production and distribution. "This agreement - explains CEO Angelo Galeati - represents not only an expansion of our production capacity, but also a meeting of common values and traditions. We share with Stella Bianca the passion for excellence and respect for the territory and our consumers".
All export
For Sabelli, foreign sales grow by 25% every year. "By now - Galeati highlights - we have reached 50 million in turnover, mainly developed in Europe. For 2025 we aim to consolidate ourselves in some countries that still do not fully express the turnover, such as France and England. Germany is among the countries that are growing the most and we are starting to lay the foundations for the overseas strategy, in particular for the Far East. These, in perspective, will be interesting territories for us, especially in light of a potential saturation of the European market".
Maximum attention to the supply chain
For Sabelli, sustainability is an essential asset on which significant investments are concentrated that concern the entire supply chain. A concrete commitment that has led the company to be awarded the Smau Marche 2024 Innovation Award, a recognition given to companies that have made a concrete innovative contribution to their reality, contributing to the growth of the country system. With “Il buono del bianco”, in fact, Sabelli has introduced a system of remuneration for producers based on the level of implementation of the requirements established by a technical specification Filiera Sabelli. An approach that rewards the quality linked to the organoleptic characteristics and food safety of milk, certified by third-party controls to which is added an economic recognition linked to the efforts made by the breeders. Parameters referring to some more innovative aspects such as the enhancement of animal welfare, the commitment to environmental sustainability and energy efficiency, the traceability of milk and the incentive of generational turnover among breeders.
"For our Group - adds Galeati - innovation comes from the need to guarantee the sustainability and quality of dairy products. Our main need is to improve the traceability and transparency of the raw materials we use, ensuring compliance with high standards of quality and food safety at every stage of the production process. To achieve these goals we have decided to ally ourselves with farmers who believe in our project and share our vision".
