At MARCA 2026, which ended in recent days, The Green Line arrived after having archived a positive budget that focuses above all on the numbers and industrial development guidelines linked to the Private Label. The Group closed the 2025 with an estimated growth of +3% compared to 2024, a figure that confirms the solidity of a model based on an integrated agricultural supply chain, innovation, and the ability to translate consumer trends into scalable projects.
These figures fit into a market context where fresh-cut products and fresh ready meals continue to be strategic categories for large-scale retail trade, both in terms of value and purchase frequency. The trade fair confirmed La Linea Verde's role as a key industrial partner for the development of branded categories, with a packed agenda of B2B meetings with Italian and international retailers and a strong focus on agricultural quality, organic products, and ready-to-use solutions.
Alongside the financial report, MARCA 2026 also provided the stage for the launch of new products. Among these, We love spadelli, a range of fresh vegetables ready to cook, with which the Group enters a segment which in Italy is worth 155 million euro and grows +4,3% annuallyAn area with high potential, supported by a project that expands the scope of fresh convenience and meets the demand for convenience without sacrificing home-cooked food.
The start of the Organic IV Range exclusively for Alce Nero, an initiative that aims to make organic a daily choice: today more than 4,9 million Italians follow an organic eating style and 8,4 million declare their intention to increase purchases.
Overall, the numbers revealed at MARCA paint a picture of a Group using private label products as a lever for industrial growth, strengthening its positioning throughout the supply chain and driving the evolution of fresh produce toward increasingly accessible models geared toward everyday consumption.
