Just Eat Takeaway is accelerating digital innovation and launching an AI-powered voice assistant designed to help consumers choose what to order. The new feature, unveiled on January 27, addresses an increasingly common problem with delivery platforms: so-called "choice overload," the difficulty of navigating hundreds of options.
The AI assistant of Just eat takeaway It was designed as a true "delivery concierge," capable of engaging with users via a conversational chat and providing personalized suggestions based on their interactions and expressed preferences. The goal is to make the purchasing process smoother, more intuitive, and faster, reducing the time needed to reach a final decision.
The United Kingdom is the first market to benefit from the new tool, but the company has already announced an international rollout in 2026. The assistant can handle both precise and ambiguous requests, understands dozens of languages, and adapts to different communication styles, from direct commands to more informal conversations.
In addition to helping with the selection of dishes, the technology also aims to simplify the checkout process, guiding the user through to order confirmation. A distinctive feature is the "hybrid" interaction model, which isn't based solely on tap and scroll, but integrates voice as the primary channel.
This choice makes the experience more accessible to people with limited mobility or visual impairments, expanding the number of users who can use the service independently. According to the company, inclusivity is a key aspect of its development.
"We continue to innovate to improve the ordering experience for our millions of customers," said CEO Mert Öztekin. "This custom-developed conversational assistant represents a major step towards a more intuitive and accessible service."
With this initiative, Just Eat Takeaway strengthens its positioning as a technology platform as well as a delivery platform, leveraging artificial intelligence to differentiate itself in an increasingly competitive and customization-oriented market.
