Unifrigo Gadus, a historic Italian company of canned fish founded in 1878, is preparing to experience a month of May with great news. It will launch new products and services aimed at consumers, large-scale retail trade and ho.re.ca., with participation in two leading international fairs: Tuttofood Milan (5-8 May) and Seafood Expo in Barcelona (6-8 May).
“This year we are presenting ourselves on the market with new products from our historic brands, Marca Scudo Genova and Excelsior,” said Andrea Eminente, CEO of Unifrigo Gadus. “We want to offer consumers the best product for every need, confirming our commitment not only as importers, but as 360° service providers.”
Among the new products, the Vitasana Norwegian Fillet stands out, packaged with Halopack technology and MSC certified, designed for those looking for sustainable and ready-to-cook solutions, and the Excelsior Desalting Cod in skin packaging, which guarantees significant savings in plastic while maintaining the high aesthetic quality of the product.
One of the most anticipated innovations is the Tuna in a bag Marca Scudo Genova, designed to meet the new needs of the modern consumer: practical, economical and easy to use. “We had to face challenges, such as the increase in the cost of olive oil, which pushed us to think of alternative solutions without compromising quality,” explained Eminente. “The Tuna in a bag was born precisely from this need to innovate without raising prices too much.”
The company is also making a name for itself for its commitment to sustainability and efficiency, confirming its role as a leader in the sector. Over the past ten years, Unifrigo Gadus' turnover has more than doubled, reaching almost 42 million euros. The vision of innovation and sustainability continues to guide the company which, with the right generational transition, is ready to grow further.
“It is the right time to continue investing in sustainability and innovation,” concluded Andrea Eminente, ready to present the new products around Europe. With these new products, Unifrigo Gadus is preparing to consolidate its position as a leader in the canned fish market at an international level.
