Yoga, the brand that has always delighted the palate of Italians with the best fruit flavor, is preparing for a major revisitation of the 1-liter plastic line. With over 560 million liters sold since 2006 and 4 million satisfied families every year, this format represents for Yoga the icon of the favorite fruit nectars in Italy.
The evolution represents a further step for a brand that has been a point of reference in fruit drinks since 1946: YOGA JUICES are renewed in the 1 LITRE RANGE, with
· a new SHAPE of the bottle,
· a new distinctive IMAGE,
· expanding the offering WITH NEW RECIPES AND NEW FLAVOURS.
Yoga, the brand that throughout its history has conquered a central place in the minds of consumers as a synonym for fruit juice, from today is proposed in a NEW SHAPE with more ergonomic lines and an improved shelf impact thanks to a better communicative surface. The NEW SHAPE It is well known by fruit lovers YOGA because it recalls the well-known shape of the 200 ml glass bottle present in the bar channel.
The new LITRO bottles, practical, light and comfortable, confirm their strong appeal thanks also to the use of transparent plastic, to enhance the qualitative characteristics of Yoga juices to the maximum.
LA NEW LOOK presents a more attractive and easier to recognize image thanks to the logo brought in strong evidence on a red background, where the fruit emerges as the real protagonist, thanks also to the transparency of the pack, which remains a distinctive feature.
Plastic yes, but 50% recycled, a choice that comes from the sensitivity of the Yoga brand towards the environment and towards those who want the best of fruit to drink.
Unbreakability e maneuverability of the format combined with the use of plastic recycled They guarantee all the pleasure of drinking fruit with greater portability and sustainability.
There are three ranges of Yoga interested in this operation:
· CLASSIC Yoga and renews the recipes of the PEAR, PEACH AND APRICOT flavors to emphasize the flavor of the fruit, and adds the NEW RED ORANGE FLAVOR. All the experience of Yoga juices for lovers of good fruit, prepared with the best crops selected for unique recipes, full of flavor. Yoga CLASSICO is lots of fruit picked at the right degree of ripeness and rich in natural sweetness to be consumed every day at home or with friends.
· Yoga WITHOUT ADDED SUGARS with UP TO 80% FRUIT and the NEW APRICOT FLAVOUR. These recipes are intended for a more attentive consumer thanks to the absence of added sugars and a greater presence of fruit compared to classic recipes. The maximum in taste.
· Yoga 100% FRUIT. The juice par excellence made with 100% fruit and no added sugars for a genuine and good recipe is designed for those who seek only the best in three unique recipes on the market: 100% intense peach with grapes, 100% full-bodied forest fruit and 100% soft pear.
The recommended retail price is Euro 1,69 for the Classic line and the No Added Sugar line and 1,89 € for the 100% Fruit line.
The juices Yoga They are available in large-scale retail and organised distribution outlets.
