Nesquik expands its range with single-serve sticks and revamps the packaging for a version with 30% less sugar than the classic version. These two new products aim to address different needs, from the search for convenient formats for on-the-go consumption to the growing consumer interest in products with lower sugar content.
The new Nesquik Sticks come in a multipack containing ten single-serving sachets, each weighing 13,5 grams, easy to carry and use throughout the day. The format was developed specifically for breakfast and snacks on the go, during a school or work day, a trip, or a weekend.
Each sachet contains a single dose of product, allowing you to prepare the drink without having to carry the traditional packaging. This solution reflects the evolution of family habits, increasingly characterized by frequent travel and the need for products that are easy to store and use.
At the same time, the Nestlé group brand is revamping the packaging for Nesquik 30% Less Sugar, moving from the previous sachet format to the signature 250-gram rigid container. The new plastic container features a resealable cap, designed for easier daily use and better product preservation after opening.
The recipe, however, remains unchanged: cocoa continues to be the main ingredient, and its percentage is higher than that found in Nesquik Classico. The formula also contains vitamins C and D and can be used not only with milk, but also with plant-based drinks.
Through these two initiatives, Nesquik intends to strengthen its presence at breakfast and snack times, combining traditional packaging with alternatives aimed at different consumption methods.
The goal is to combine the brand's recognizable taste with greater convenience and a focus on sugar content, an increasingly important factor in family purchasing decisions.
Nesquik Stick is available in a multipack of ten single-serving sachets, with a suggested retail price of €2,39. Nesquik 30% Less Sugar is available in a new 250-gram pack with a suggested retail price of €3,79.
