Spreafico and Zespri are combining their expertise and brand recognition to launch a new ready-to-eat yellow kiwifruit. The product, available in a 150-gram tub, marks Zespri SunGold's first entry into the fresh-cut segment in Europe.
The project combines Spreafico's production and distribution expertise in prepared fresh fruit with the international strength of the New Zealand brand. The kiwi is selected, cut, and packaged to preserve its golden flesh, juicy texture, and naturally sweet flavor.
The format was created to address increasingly fragmented consumption opportunities: at the office, at school, or after exercise. The single-serving tub transforms a premium variety into a fresh and instantly accessible snack, reducing preparation time and expanding its potential audience.
"We want to offer the market a high-value offering that combines premium quality, innovation, and practicality," explains Raffaele Spreafico, CEO of Spreafico Francesco & F.lli. The company aims to leverage its sales network to make the product more relevant to everyday needs.
For Zespri, the initiative is also a testing and brand development tool, complementary to the sale of whole fruit. "It's a targeted co-branding activation, designed to strengthen SunGold's relevance through a high-service format," says Emanuele De Santis, marketing manager for Italy & Med. Countries at Zespri.
