D.IT – Distribuzione Italiana defines its development strategies for the period 2026-2030, with an innovation program that will involve the Sigma and Sisa system, consisting of approximately 700 stores spread across ten Italian regions. The plan was presented in Bologna during a meeting dedicated to the future of local distribution, which identified four areas of intervention: organization, information systems, commercial offerings, and brand enhancement.
La Centrale, active since 2017, intends to update its operating model to respond to changes in purchasing habits and the country's economic, social, and demographic transformations. The project is based on the belief that "proximity is not just a distribution format, but a dimension that permeates people's daily lives, social relationships, and the local economy."
The meeting was opened by President Oreste Santini, followed by presentations by industry experts and representatives from the research community. Among them were Francesco Maietta of Censis, Guido Caselli of Unioncamere Emilia-Romagna, and Matteo Beccarelli of Kantar, who discussed new consumer needs and the positioning of the Sigma and Sisa brands.
The strategic guidelines of the plan were presented by Alessandro Camattari, Sales and Marketing Director of D.IT. The first area concerns the reorganization of the headquarters, with interventions on decision-making processes, internal communications, and staff training, considering that "the development of people's skills is an essential asset."
The second area focuses on technological innovation, through more integrated information systems, new marketing management tools, and more effective management control to support stores. Particular attention will also be paid to integrating loyalty programs and CRM systems.
On the commercial front, D.IT plans further investments in its private label, accompanied by a review of its promotional policies and product ranges, with the aim of harmonizing its commercial strategies at the local level.
The fourth project directly concerns Sigma and Sisa, which will see their graphic identity updated, a new communications plan developed, and a review of in-store marketing activities.
The program stems from the understanding that "proximity cannot be interpreted through a standardized model, but must evolve while maintaining a close relationship with local communities." This strategy also takes into account new consumer sensitivities, starting with attention to food waste, product provenance, and sustainability.
To implement the plan, D.IT also believes greater collaboration between distributors, branded industries, and private label suppliers is essential, so as to ensure economic sustainability for companies in the supply chain.
The Central's goal is to modernize the network's operations without losing the distinctive characteristics of local distribution, enhancing what has been defined as "the ability to understand people, interpret territories, and build a relationship of trust with communities."
