India's quick commerce market could reach $90 billion by fiscal 2031, nearly seven times the estimated $13 billion in 2026. This forecast comes from a report by Google and Redseer Strategy Consultants, which identifies the increased adoption of quick deliveries among households in major cities and the increase in users in smaller cities as the main drivers of growth.
According to the study, by 2031, the number of users making monthly purchases through these platforms could exceed 100 million nationwide. Metropolitan areas are expected to generate approximately 60% of the additional growth, consolidating their central role in the sector's development. In these markets, the share of quick commerce in retail spending could increase from the current 6% to 20-23%, with a growing impact on household consumption habits.
The short-term outlook also points to strong expansion. During the holiday season, sales in the sector are expected to increase 110% compared to the previous year and could account for approximately 18% of total online spending during the same period. To sustain growth, however, platforms will need to expand their scope, moving from small food purchases to supplement household supplies to larger, more planned orders.
Grocery spending will therefore remain an important area, while a significant portion of the opportunities will lie in non-food categories. Beauty, personal care, household products, and electronics could reach a combined value of between $21 and $27 billion by 2031, up from an estimated $3 billion for fiscal 2026. This evolution will be facilitated by broader assortments, greater guarantees of product authenticity and substitution, along with tools that make it easier to find and choose items.
Outside of major cities, the potential market includes approximately 200 million consumers already shopping online, spread across over 300 cities. In these regions, monthly active quick commerce users could reach 55-60 million by 2031. However, expansion will have to contend with smaller cart sizes, concerns about product freshness, and a still-to-be-established consumer confidence.
For platforms and brands, the challenge will be to adapt their offerings to local preferences and strengthen service reliability. The report also highlights the need to better connect online product discovery with faster local order fulfillment. The expected growth will therefore depend on the ability to transform fast delivery into a consistently used service, even for larger, planned purchases.
