A market that is worth almost 1,5 billion euros and where the share of relevance of the discount and MDD it is certainly above average: this is the picture taken from the analysis of the updated data provided by NIQ to GDONews.
Over the past year, turnover has grown by just under 6%, in a rolling year (AT 31 March 24) where the first five months of high inflation were experienced, followed by a decline towards 2% in the first three months of 2024. Although inflation is no longer very high, it is still significant.
In this article we will go into the merits of the GDO sales divided by Nielsen Area updated to AT 31 March 2024, checking the trends of revenues in each territory, of volumes (both in kg and in pieces sold), we will evaluate the inflationary impact of the last moving year in the four areas and we will check the different trends of promotional pressure.
In the following articles we will analyze the more specific aspects such as Total Italy Omnichannel sales, the evolution of the individual segments, the trend of the different sales formats and finally the evolution of the MDD in all its aspects.
