The new Tramezzino Nutrifree completes the already vast assortment of baked goods offered by the brand, with a new product that combines taste and quality, to satisfy new dietary needs.
In a world where inclusion at the table is now fundamental, Nutrifree stands out in the panorama of gluten-free and lactose-free baked goods with a complete offer that is constantly evolving to always intercept new consumer needs.
Alongside best-selling products such as Panfette, PanBauletto or American Sandwich, Nutrifree presents the gluten-free Tramezzino. The new reference, in a 160 g format with 4 slices, fits into a market segment, that of crustless bread, which despite excellent performance in the mainstream perimeter (+ 5,6 in volume with a growth of 4,9 sku – source: Nielsen1), is not sufficiently covered in the free from food field.
Here Nutrifree debuts with this important innovation, the result of a long research and development work, with the aim of combining taste, softness and nutritional quality. Today the celiac or gluten intolerant consumer is increasingly demanding, wants to experiment and make his diet increasingly varied and satisfying.
This approach is especially towards baked goods, which populate the daily diet more frequently than other categories. Taste and consistency are the main drivers that guide consumers in their choice between brands. With this launch, Nutrifree's goal is to expand its product portfolio, effectively entering a segment that is performing well in general (in the conventional sector), a symptom of an ever-increasing search by consumers for soft products, alternatives to classic sandwich bread, with which to create excellent snacks and snacks.
Tramezzino Nutrifree was born from this balancing act, on the one hand the formulation of selected ingredients, on the other the search for a delicate taste and a surprisingly soft and elastic consistency, which makes it perfect as a base on which to spread creams and condiments, without incurring breakages. A versatile product, suitable for any type of preparation - from light snacks to wraps, from quick sandwiches to main course flans, truly good for everyone as it is also lactose-free
“In an era in which food awareness is expanding, our gluten-free Tramezzino stands as a bastion of taste and quality” – explains Paolo Baronti, Marketing Manager of Nt Food-Nutrifree – This is not simply a gluten-free product, but the result of careful research and development aimed at satisfying the needs of anyone who wants a gluten-free and lactose-free alternative to sliced or sandwich bread.”.
In Italy, the number of individuals diagnosed with celiac disease exceeds 240 thousand, and more than half of citizens are lactose intolerant. It is essential to emphasize that celiac disease transcends the health dimension, touching on respect for food varieties. The latter deserve consideration, not only physical, but also emotional, so that diversity becomes not an obstacle, but a celebration of individual autonomy.
