Shopfully, the European leader in Drive to Store, announces its rebranding and the launch of a new logo, marking the full integration of Offerista Group. The operation consolidates the group's presence in 25 markets, with 200 million connected consumers and over 500 retailers and brands supported in the growth of physical sales.
The new brand reflects the unified identity of Shopfully and Offerista, focusing on innovation and data to optimize the customer journey between digital and physical retail. CEO Stefano Portu emphasizes: “This rebranding is more than a cosmetic change: we are redefining the future of retail marketing, offering unprecedented value to our partners”.
A key element of the new identity is the “Spark”, a symbol that represents Shopfully’s role in illuminating informed purchasing decisions. The color palette, dominated by “Shopfully purple”, expresses dynamism and innovation, fundamental values for addressing industry challenges, such as Artificial Intelligence and Retail Media. Created with Koto Studio, the rebranding reinforces Shopfully’s positioning as a strategic partner for retailers and brands that want to maximize in-store traffic and the value of their offering in the digital era.
