The frozen pizza market is growing rapidly due to product innovation and changes in eating habits. The demand for fast and convenient meals is strengthening this sector globally, attracting more and more consumers.
In recent years, the global frozen pizza market has steadily increased. Projections indicate further growth. In 2020, the market value was $17.36 billion. Forecasts estimate it will reach $39.37 billion by 2031, with a compound annual growth rate (CAGR) of 7.96% between 2022 and 2031. In 2023, the global frozen pizza market was estimated to be over $15 billion.
The main growth factor is changing eating habits. Frozen pizzas are a quick and practical solution for families and workers with limited time. The demand for ready-to-eat meals, variety of flavors, and increasing online sales have supported the sector’s expansion. The ability to always have a pizza available is an advantage appreciated by consumers.
Italian frozen pizzas export has grown significantly. Between 2019 and 2021, it increased by 18.1% in value and 17.7% in volume. The main markets are Germany, the United States, and France, where Italian frozen pizzas are becoming increasingly popular.
In the United States, the frozen pizza market generated about $7.44 billion in revenue in 2022. Forecasts indicate further growth, driven by dynamic lifestyles and changing food preferences. Single-serving frozen pizzas represent an important part of the market, with a value of over $9.6 billion in 2022, confirming the popularity of individual portions.
