With over 185 years of experience in the industry, Acesur has established itself as the world’s largest private producer of olive oil. Its in-house production, reaching approximately 35,000 tons of olive oil in its own mills, is surpassed only by three major Spanish second-degree cooperatives. But Acesur’s leadership doesn’t stop there: the company is also the world’s largest olive oil bottler, with one in five bottles bottled in Spain coming from its facilities.
A Growth Strategy Based on Vertical Integration
Acesur has emerged as a global leader thanks to a strategy rooted in vertical integration, a key factor in ensuring stability in a market known for significant fluctuations. “Consolidating our vertical integration process, which not only supplies us with 25% of our olive oil needs but also ensures stability in the face of market volatility,” explains Gonzalo Guillén, CEO of Acesur. The company also focuses on an efficient industry model, made possible by continuously reinvesting profits to maintain modern and sustainable facilities. Additionally, a strong corporate culture values employee retention and the total involvement of ownership, fostering a deep sense of belonging within the company.
Acesur’s Strengths
One of Acesur’s main competitive advantages is its deep knowledge of the production chain. The company directly manages over 2,500 hectares of super-intensive olive groves and has built long-standing relationships with suppliers, ensuring meticulous control over the quality of raw materials. This is complemented by state-of-the-art industrial facilities and extensive experience in international marketing. Acesur’s brands, including La Española, Coosur, Guillén, and HG, are well recognized in Spain and more than 20 countries across America, Asia, and Oceania. Furthermore, the company stands out for its commitment to sustainability, production efficiency, and continuous innovation. “A culture of constant innovation is deeply ingrained in every member of Acesur,” Guillén emphasizes.
The Vision for the Italian Market
Italy is a key benchmark in the olive oil sector, both for the quality of its products and the strength of its branding. Guillén acknowledges the value of the Italian market, highlighting that “its commercial and marketing experience is highly consolidated, with brands of recognized prestige and a top-tier international image.” In an increasingly competitive global landscape, Acesur continues to strengthen its leadership by focusing on innovation, sustainability, and quality—elements that have made the brand a synonym for excellence in the olive oil industry.
