Barilla strengthens its commitment to a more sustainable future by launching a new mini-site dedicated to Sustainability Report 2024, created in collaboration with the creative agency I MILLE. The project, available at sustainabilityreport.barillagroup.com, offers an immersive digital narrative of over 17 years of concrete actions for the environment, people, and communities.
Among the results highlighted: over 7.000 farmers involved in the sustainable agriculture program, 3.700 tons of food donated, 50% of electricity from renewable sources, and a progressive improvement in product nutrition. On the industrial front, Barilla invested €300 million in innovation and resilience, achieving a turnover of €4,883 billion.
The new minisite, developed with a responsive, full-screen design and dynamic animations, makes reading the results more accessible and engaging. Each Group brand has a dedicated section, with thematic insights and videos to support the narrative. The goal is to make sustainability not only visible, but also measurable and transparent, thanks to clear and accessible KPIs.
For the second consecutive year, Barilla has been recognized as the world's leading food company by the Global RepTrak® 100. The new minisite represents a further step in the digitalization of a commitment that looks to 2030, with ambitious goals in regenerative agriculture and renewable sources.
