The world of animal preserves is definitely important within the assortments of the canning sector. The three large areas into which it is divided, from tomato derivatives that are a category in themselves and up to vegetable preserves, have several traits in common, sometimes the different producers of the different segments share the same difficulties and find the same solutions.
Putting aside tomato derivatives, the two large areas of conserve are those animals and vegetable ones.
In this article we will go into the merits of the first, a sector that expresses almost 2 billion euros of turnover (year 2023), that is, two thirds of the total (excluding tomato products).
The aim of the study is to highlight the evolution of consumer trends, in a period in which the consumer is significantly evolving and at the same time to update readers on the evolution of the offer in the respective sales formats, from the classic and historic minimarkets to the large hypermarkets, taking into due consideration the evolution of discount stores.
To do this we make use of the valuable research of NIQ updated in October last year, so very recent.
Sales in 2023
The trend of preserves in the Italian Omnichannel perimeter in terms of value was decidedly positive.
